Terms of Service

These Terms of Service ("Terms") are a legally binding agreement between you and Inhype Live Limited, a company registered in England and Wales under company number 13379772 ("SEOFix", "we", "us" or "our"). SEOFix is a trading name of Inhype Live Limited.

They govern your use of the SEOFix website at seofix.ai, the SEOFix web application, the REST API at api.seofix.ai, the MCP server at mcp.seofix.ai, the seofix command-line tool, and the SEOFixBot crawler that runs on your instructions (together, the "Service").

Please read them carefully. If you do not agree, do not use the Service.

#Summary

This summary is for convenience only. The full Terms below are what apply.

• You may only audit websites you own or are authorised to audit, and you are responsible for what your team, your API keys and your AI agents do with SEOFix.
• Paid plans renew automatically every month or year until you cancel. You can cancel at any time, and your plan stays active until the end of the period you have paid for.
• Payments are non-refundable, except where the law requires a refund or we charged you in error (see Refunds).
• Fix suggestions are recommendations. Review changes before you deploy them. We do not guarantee rankings or traffic.
• Our liability is limited (see Limitation of liability). English law applies, and consumers keep the mandatory rights of their country.

#Agreement to these Terms

You accept these Terms when you do any of the following:

• create an account, including by signing in with Google;
• start a free preview audit or a free audit;
• buy a subscription or a credit top-up;
• create or use an API key, or connect an AI agent or MCP client to SEOFix;
• keep using the Service after we change these Terms (see Changes to these Terms).

Each time you make a purchase you also confirm that you accept these Terms in full, including Cancellation, Refunds and Chargebacks and payment disputes, and that you ask us to start providing the paid service immediately.

If you use the Service on behalf of a company or other organisation, you confirm that you have the authority to bind it to these Terms. In that case "you" means that organisation.

Our Privacy Policy, Cookie Policy and Acceptable Use Policy form part of these Terms.

#Definitions

• Account: your SEOFix user login.
• Team: a shared workspace that owns sites, audits, API keys, credits and a plan. Every account has a personal team and may be invited to other teams.
• Team owner: the account that owns a team and manages its plan and billing.
• Site: a website (host) added to a team for auditing.
• Audit or crawl: a run of SEOFixBot over a site or a list of URLs, including previews and rechecks.
• Credits: the unit in which audits are measured and charged.
• Agent: any software, including AI coding assistants such as Claude Code, Codex or Cursor, that uses the Service through the API, the MCP server or the command-line tool.
• Customer Data: data you or your agents submit to the Service, and the data the Service collects on your instructions, including crawled page data and data imported from Google Search Console or Cloudflare.

#The Service

SEOFix is a technical SEO audit service. On your instructions it crawls a website, checks the pages it fetches for technical SEO problems, groups the issues by URL template, ranks them as fix tasks and describes how to fix each one. Results are available in the web app, over the REST API and through the MCP server, so that you or your AI agent can make the fixes.

Optional features include ownership verification, scheduled monitoring and email alerts, Google Search Console data and indexing triage, Cloudflare firewall configuration, IndexNow submissions, rechecks that verify individual fixes, and estimates of the traffic change after a fix.

Free use. Without an account, you can run a limited anonymous preview audit from our website. With an account, your first audit is free up to the page limit shown in the app. Free use is offered at our discretion, and we may limit, change or withdraw it, including to prevent abuse.

Changes to the Service. We improve SEOFix continuously, so features, checks, limits and interfaces will change. We will not remove a core feature of a paid plan during a period you have already paid for without either providing a reasonable equivalent or giving you a pro-rata refund for the remaining period.

Beta features. Features labelled beta, preview or experimental are provided as they are, may change or be withdrawn at any time, and are excluded from any commitment in these Terms.

#Eligibility and accounts

You must be at least 18 years old and able to enter into a binding contract to use the Service.

You agree to:

• give accurate information when you register, and keep it up to date;
• keep your password, sessions and API keys secure and confidential;
• tell us promptly at [email protected] if you suspect unauthorised access to your account or a leaked API key;
• accept responsibility for all activity under your account and your teams.

One person may hold only one free account. Creating several accounts to get more free audits or previews is not permitted.

#Teams, API keys and AI agents

Teams. The team owner is responsible for the team's plan, billing, members, API keys and sites. Members invited to a team can act on the team's sites, audits and credits within the permissions the Service gives their role. The team owner is responsible for who they invite and for removing access when it is no longer needed.

API keys. API keys belong to a team and give programmatic access to that team's data and credits. Anyone who holds a key can use it. Treat keys like passwords: do not commit them to public repositories or share them in prompts or logs you do not control. You can revoke a key at any time in the app.

AI agents. When you connect an agent to SEOFix (for example with npx seofix connect, an MCP configuration or an API key), you authorise that agent to act on your behalf. You are responsible for every action taken through your keys and connections, whether a person or an agent took it, including audits started, credits spent and changes the agent makes to your code, website or infrastructure.

Data an agent requests from SEOFix is sent to that agent and, through it, to the agent's provider (for example Anthropic, OpenAI or Cursor) under your own agreement with that provider. We do not control those providers and are not responsible for how they process data.

#Websites you audit

You may only use SEOFix to audit websites that you own, or that you are authorised by the owner to audit. By starting an audit you confirm that you have that authority. Agencies and consultants must have their client's permission.

When it crawls, SEOFixBot identifies itself with the user agent SEOFixBot/1.0 (+https://seofix.ai/bot), follows robots.txt, limits its request rate and slows down when a site responds slowly or with errors. See SEOFixBot for details. You must not try to disguise SEOFixBot, use it to get around a website's access controls, or use it against websites you are not authorised to audit.

Some features require you to prove that you control a site ("verification"), for example by connecting Google Search Console or Cloudflare, adding a DNS record, adding a meta tag or uploading a file. Verification unlocks features such as monitoring, faster crawling and larger audits. We may re-check verification at any time and turn those features off when verification lapses.

We may refuse, slow down, pause or stop an audit, or block a site from being audited, at our discretion. We do so in particular when a website owner objects, when a crawl harms or risks harming a website, or when we suspect the audit is not authorised.

You are responsible for any claim made against us by the owner or operator of a website you audit without authority, as set out in Indemnity.

#Third-party services and integrations

The Service works with third-party services. Your use of them is governed by their own terms, and we are not responsible for them.

• Google. If you sign in with Google or connect Google Search Console, you authorise us to access the Google data described in our Privacy Policy with read-only scopes. You can revoke access at any time in your Google account or in SEOFix.
• Cloudflare. If you connect Cloudflare with an API token, you authorise us to read your zone, create and maintain the DNS verification record and the firewall skip rule that lets SEOFixBot through, and remove them when you disconnect. Create a token with only the permissions the app asks for. You can revoke it at any time in Cloudflare.
• IndexNow. If you turn on IndexNow, you authorise us to submit your site's URLs to the IndexNow protocol, which shares them with participating search engines.
• Stripe. Payments are processed by Stripe under Stripe's terms. We never see or store your full card number.

If a third party changes or withdraws its service or API, the related SEOFix feature may change or stop working. That is not a breach of these Terms.

#Fix suggestions, agent output and results

SEOFix's findings, fix tasks, fix prompts, recheck results, indexing diagnoses and traffic estimates are produced automatically from the data available to the Service. They may be incomplete or wrong. For example, a firewall may block part of a site, a page may change after it was crawled, or Google's data may be delayed.

• Fixes are recommendations. You decide whether to apply them. Review every change, especially changes made by an AI agent, and test it before you deploy it to production. Keep backups and use version control.
• We do not change your website or code. The exceptions are the changes you explicitly authorise through an integration, such as the Cloudflare DNS record and firewall rule and IndexNow submissions.
• No guarantee of search results. Search engines decide independently how they crawl, index and rank pages. We do not guarantee any ranking, indexing, traffic, revenue or other outcome.
• Traffic estimates are estimates. Figures under "traffic from fixes" compare Search Console data before and after a fix. They are not adjusted for seasonality or other changes, and they do not prove that a change caused an increase.

#Plans, credits and payment

Prices. Plans, page tiers and prices are shown on our pricing page and in the app. Prices are in US dollars and exclude taxes unless stated otherwise.

Subscriptions. Paid plans are billed in advance, monthly or yearly, and renew automatically at the end of each period at the then-current price until you cancel. By subscribing, you authorise us and Stripe to charge your payment method for each renewal.

Credits. Audits are measured in credits, as described in Plans and credits. At the date of these Terms:

• one page crawled costs one credit;
• a page that has not changed since the previous audit, as confirmed by the server, costs 0.2 credits;
• each URL rechecked by Verify fix costs one credit.

The cost of an audit is reserved when it starts and settled when it ends. Credits reserved but not used are returned to the team's balance.

Credits are granted with each paid subscription period and can also be bought as one-off top-ups. Credits:

• have no cash value;
• cannot be transferred between teams, sold or exchanged;
• are not refundable, including on cancellation, except as stated in Refunds.

Unused credits currently stay on the team's balance. We may introduce an expiry period for credits in future, with at least 30 days' notice. Credits granted free of charge, for example for a free audit or a promotion, may expire or be withdrawn at any time.

We may change how many credits an operation costs. We will give at least 30 days' notice of any increase that affects a paid plan.

Price changes. We may change our prices. A change to your subscription price takes effect from your next renewal after at least 30 days' notice by email or in the app. If you do not agree, you can cancel before the change takes effect.

Taxes. You are responsible for all taxes, duties and levies that apply to your purchase, except taxes on our income. Where we are required to collect VAT or a similar tax, it is added at checkout.

Failed payments. If a payment fails, we or Stripe may retry it. Until it succeeds, we may withhold the credits for that period and suspend paid features. After a reasonable period we may cancel the subscription.

#Cancellation

You can cancel your subscription at any time. To cancel, use the billing options in the app where available, or email [email protected] from the address on the account. Cancellation takes effect at the end of the current billing period. Until then, your plan and its features stay active. No further renewal charges are made after cancellation.

#Refunds

All payments are final and non-refundable, including subscription fees for monthly and yearly periods and credit top-ups. This applies to partially used periods, unused credits, downgrades, cancellations, and periods in which you did not use the Service. The only exceptions are:

• Charged in error. If we charged you in error, for example twice for the same period, contact [email protected] within 30 days of the charge and we will refund the incorrect amount.
• Required by law. If applicable law gives you a right to a refund, we will honour it.
• Our failure. Where these Terms say so, for example when we remove a core paid feature during a paid period without a reasonable equivalent.

Consumers in the UK and EU. If you are a consumer, you normally have a 14-day right to cancel a contract for digital services. When you buy a subscription or top-up, you ask us to start providing the service immediately, and you acknowledge that you lose the right to cancel once the service has been fully provided. Where the service has only been partly provided within the 14 days, you may have to pay for what was provided up to the point you cancelled. Credits are treated as provided when they are added to your balance.

#Chargebacks and payment disputes

If you think a charge is wrong, contact us first at [email protected]. Most problems can be resolved quickly, including by a refund under Refunds.

If you open a chargeback or payment dispute without first contacting us, or for a charge that these Terms make non-refundable, we may:

• suspend the account and team concerned while the dispute is open;
• contest the dispute with evidence of your purchase, your acceptance of these Terms and your use of the Service;
• recover the disputed amount and any dispute fees charged to us, where the law allows;
• close the account if the dispute was made in bad faith.

#Your data

Ownership. As between you and us, you own your Customer Data. You grant us a worldwide, non-exclusive licence to host, copy, process, analyse and display Customer Data only as needed to provide, secure and improve the Service and to comply with the law.

Aggregated data. We may create aggregated, de-identified statistics from use of the Service, such as how common a technical issue is across all audits. Such statistics never identify you, your sites or any individual, and we may use them for any purpose.

No AI training. We do not use your Customer Data to train AI models, and we do not sell it.

Personal data. How we handle personal data is described in our Privacy Policy. Where we process personal data on your behalf, for example personal data that appears on pages we crawl for you, we do so as your processor on your instructions. A data processing agreement is available on request at [email protected].

Retention. We keep audit data for the periods described in Data retention and our Privacy Policy. Older audits are archived and their page-level data is no longer available in the app. Export anything you need to keep, for example through the API.

#Acceptable use

You must follow our Acceptable Use Policy. In particular, you must not:

• audit websites without authority, or use SEOFix to scrape content, test load, attack, or probe for vulnerabilities in any website;
• attempt to bypass rate limits, credit limits, plan limits, verification or any security measure of the Service;
• resell, sublicense or provide the Service to third parties as a standalone product, except that agencies may use it to serve their own clients;
• reverse engineer the Service, except where the law allows this despite this restriction;
• use the Service in a way that breaks the law or infringes anyone's rights.

#Intellectual property

The Service, including its software, checks, fix content, documentation, design and the SEOFix name and logo, is owned by Inhype Live Limited or its licensors and is protected by intellectual property laws.

We grant you a limited, non-exclusive, non-transferable, revocable licence to use the Service for your internal business purposes during your subscription, in line with these Terms. You may copy fix prompts, reports and other output into your own code, documentation and tools, and share them with your agents, colleagues and clients.

The seofix command-line tool and other client software we distribute are licensed under the terms that come with them, or under these Terms if no other terms come with them.

Feedback. If you send us ideas or feedback, we may use them without restriction or payment to you.

#Availability and support

We aim to keep the Service available and fast, but we do not guarantee that it will be uninterrupted, timely or error-free, and we do not offer a service level agreement unless we agree one with you in writing. The Service may be unavailable during maintenance, and it depends on third parties such as hosting, network, payment and email providers.

Support is provided by email at [email protected]. We aim to respond within two business days.

#Disclaimers

To the extent the law allows, the Service is provided "as is" and "as available", and we disclaim all warranties, conditions and representations, whether express, implied or statutory. These include warranties of satisfactory quality, fitness for a particular purpose, accuracy and non-infringement. We do not warrant that audits will find every issue, that every issue reported is a real problem, or that applying a fix will improve your search performance.

Nothing in these Terms affects the statutory rights that consumers cannot waive under the law of their country of residence. Under UK law, for example, digital content and services must be as described, fit for purpose and of satisfactory quality, and services must be provided with reasonable care and skill.

#Limitation of liability

Nothing in these Terms limits or excludes liability that cannot be limited or excluded by law. This includes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, and, for consumers, for breach of the statutory rights described above.

Subject to that:

• Excluded losses. We are not liable for any loss of profits, revenue, business, goodwill, anticipated savings, traffic, search rankings or data, or for any indirect or consequential loss, however it arises. This includes losses caused by changes you or your agents make to your website or code based on the Service's output.
• Cap. Our total liability arising out of or in connection with these Terms and the Service, whether in contract, tort (including negligence) or otherwise, is limited to the greater of (a) the amounts you paid us in the 12 months before the event giving rise to the claim and (b) £100.

If you are a consumer, we are responsible for loss or damage you suffer that is a foreseeable result of our breach of these Terms or our failure to use reasonable care and skill. We are not responsible for loss or damage that is not foreseeable. We provide the Service for domestic and private use only to the extent that a consumer uses it. Business losses are excluded as set out above.

#Indemnity

If you use the Service for business purposes, you will indemnify Inhype Live Limited and its officers and employees against any third-party claims, losses, damages and reasonable costs, including legal fees, that arise from:

• audits of websites you were not authorised to audit;
• your breach of these Terms or the Acceptable Use Policy;
• your Customer Data, or the actions of your team members, API keys or agents;
• your breach of any law or third-party right.

#Suspension and termination

By you. You can stop using the Service at any time. To close your account and delete your data, email [email protected] from the address on the account. Account closure does not entitle you to a refund (see Refunds).

By us. We may suspend or terminate your account, a team, an API key or access to any feature, with or without notice:

• if you breach these Terms or the Acceptable Use Policy;
• if a payment fails or is disputed;
• if we suspect fraud, abuse, or unauthorised crawling;
• if we are required to by law;
• if continuing would expose us, other users or third parties to harm or legal risk.

Where reasonable, we will tell you why and give you a chance to fix the problem first. We may also terminate a free account that has been inactive for more than 12 months, after notice by email.

We may also stop providing the Service entirely with at least 60 days' notice. In that case we will refund the unused part of any prepaid subscription period.

Effect of termination. When your access ends, your right to use the Service ends. We delete or anonymise your Customer Data within a reasonable time, as described in our Privacy Policy, except where we must keep it, such as invoices and tax records. The sections that by their nature should survive will survive termination, including Refunds, Chargebacks, Your data, Intellectual property, Disclaimers, Limitation of liability, Indemnity and Governing law.

#Changes to these Terms

We may update these Terms from time to time, for example when we add features or when the law changes. We will post the new version on this page and update the "Last updated" date.

For material changes that affect existing users, we will give at least 30 days' notice by email or in the app before they take effect, unless the change is required sooner by law or to address abuse or security risks. If you do not agree with a change, you can stop using the Service and cancel before it takes effect. If you keep using the Service after the change takes effect, you accept the new Terms.

#Governing law and disputes

These Terms, and any dispute or claim arising out of or in connection with them, are governed by the law of England and Wales.

The courts of England and Wales have exclusive jurisdiction. If you are a consumer living elsewhere in the UK or in the EU, you can also bring proceedings in the courts of the country where you live. You also keep the protection of the mandatory consumer laws of that country.

Before you start formal proceedings, please contact us at [email protected] and describe the problem. We will try in good faith to resolve it within 30 days.

#General

• Entire agreement. These Terms and the policies they refer to are the whole agreement between you and us about the Service. They replace any earlier agreement. A written agreement signed by both parties, such as an enterprise order form or a data processing agreement, takes precedence where it conflicts with these Terms.
• Assignment. You may not transfer your rights or obligations under these Terms without our written consent. We may transfer ours to another organisation, for example as part of a merger or sale of our business, provided your rights are not reduced.
• Severability. If a court finds any part of these Terms invalid or unenforceable, the rest stays in effect.
• No waiver. If we do not enforce a right straight away, we can still enforce it later.
• Force majeure. We are not responsible for delays or failures caused by events outside our reasonable control. These include failures of internet, hosting or third-party services, attacks, natural events, strikes and acts of government.
• Third-party rights. Only you and we have rights under these Terms. No other person can enforce them under the Contracts (Rights of Third Parties) Act 1999.
• Notices. We may send notices to the email address on your account or show them in the app. You can send notices to [email protected].
• Language. These Terms are written in English, and the English version prevails.

#Contact

Inhype Live Limited (trading as SEOFix) Company number 13379772, registered in England and Wales Email: [email protected]