SEOFix

Traffic at stake

The line at the top of every audit - your monthly Google clicks, what that traffic is worth in ads, how much of it sits on pages with problems, and where the numbers come from.

Updated 6 November 2026View as Markdown

Every audit opens with what is at stake, for example:

~2,100 clicks a month from Google · worth ~$1,800/mo in ads 9 pages with problems carry 38% of it. Fixing the 3 biggest traffic risks protects ~800 clicks.

It is on the audit page, the free preview, the "your audit is ready" email, the REST API (GET /v1/crawls/{id}/traffic-at-stake) and the MCP tool get_traffic_at_stake.

Where the numbers come from

Your site Clicks Money
Connected to Google Search Console Your real clicks from the last 28 days, scaled to a month The traffic's value in Google Ads, from the estimate's cost per click (marked estimate), or your own value per click when there is no estimate
Not connected An estimate from DataForSEO, marked estimate What that traffic would cost in Google Ads (DataForSEO)

The estimate covers the pages Google ranks for the site in its country. It is a model, not a measurement: treat it as an order of magnitude. Connect Search Console (see Connect Google Search Console) and the line switches to your real clicks.

The money figure is what buying the same visits in Google Ads would cost. It is not your revenue.

What the other numbers mean

  • Pages with problems are pages with at least one open fix task that Google sends clicks to. Fixes that change nothing in Google Search (social-preview tags, retired markup) and pages you excluded on purpose are not counted.
  • Fixing the 3 biggest traffic risks protects adds up, for the three fix tasks with the most clicks at risk (they can differ from the Top 3 fixes list, which also weighs errors and page counts), each page's clicks times the share a problem of that kind can cost (the same estimate as "clicks at risk" on fix tasks). Each page counts once.
  • Almost no traffic yet means Google sends the site fewer than 10 clicks a month. The fixes in the report are how that starts.

When there is no line

The line is left out when the audit is not finished, when the site is not connected to Search Console and it serves a country without estimates, or when the estimate could not be loaded. Estimates are available for the United States, the United Kingdom, Canada, Australia, India, the United Arab Emirates, Germany, France, Spain and the Netherlands. A site's estimate is refreshed every 30 days.

Which country's Google

The estimate (and the AI answers on AI visibility) uses the country the site competes in, picked in this order:

  1. The market you chose for the site under content gaps.
  2. The country most of its Search Console clicks come from.
  3. Its homepage: the page language (lang="de" is Germany, en-GB the United Kingdom) or, for English pages, a place in its domain or title (a site about Dubai is the United Arab Emirates).
  4. Its domain ending: .de is Germany, .com, .ai and other generic endings the United States.

A subdomain (blog.example.com) is estimated on its own pages only, and so is a domain without its subdomains.

More in Audits & crawling

Still stuck? Email hello@seofix.ai with your site and what you expected to see.